Director of Digital Marketing

New York, NY

Full Time

Growth

Experienced

About Alan Meds:
Alan Meds is on a mission to revolutionize healthcare accessibility and affordability. As we aim to triple our customer acquisition in 2025, we're seeking a talented and driven Director of Digital Marketing to lead our growth marketing programs. If you’re passionate about data-driven marketing, creative strategy, and scaling impactful campaigns, this is your chance to make a significant impact.

Role Summary:
As the Director of Digital Marketing, you will report to the Head of Growth and play a pivotal role in shaping our growth strategy. You’ll oversee the performance of key digital channels, optimize promotional campaigns, and enhance brand positioning. This role requires a mix of strategic planning and hands-on execution, collaborating with cross-functional teams in Product, Finance, and Operations to meet company objectives.

What You’ll Do:

Growth Infrastructure:

Own and deliver weekly channel-level performance reporting, providing insights into key drivers, highlighting key trends, inflection points, and recommendations for continued growth.
Manage the promotional calendar, including campaign implementation and analytics.
Refine brand messaging through RTBs (Reasons to Believe) and proof points to improve performance.

Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives.
Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly.
Deeply understand the client journey and unique needs of all relevant Alan Health audiences to refine messaging and enhance customer experience.

Channel Management:

Lead the performance of key digital marketing channels, including Meta, Google (search, shopping, YouTube), and more.
Oversee both media buying and creative development to maximize ROI and align with brand guidelines.

What You Bring:

Must-Haves:

5-7+ years of experience in marketing teams within a direct-to-consumer (D2C) setting.
Strong analytical skills with expertise in D2C marketing metrics, measurement, and attribution.
A keen eye for creative strategy and the ability to guide partners in producing high-performing ads.
Ability to balance strategic planning (goal setting, forecasting, financial planning) with campaign execution.

Should-Haves:

Hands-on experience in managing performance at the channel level for 1+ digital marketing channels.
Prior in-house experience at a growth-stage startup.

Nice-to-Haves:

Experience in the healthcare industry.
Background in conversion rate optimization (CRO).
NYC-based.

Why Join Alan Meds?

Be part of a fast-growing, mission-driven organization.
Lead innovative marketing initiatives that drive tangible results.
Collaborate with passionate and skilled cross-functional teams.

If you’re excited to own and scale impactful digital marketing strategies in a dynamic startup environment, we’d love to hear from you!

Compensation:
The base salary range for this position is $125,000-$160,000 annually.
We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, technical skills, and location.

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Director of Digital Marketing

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