Email Marketing Manager

New York, NY

Full Time

Growth

Mid Level

About Us: Alan Health is a modern telehealth platform focused on personalized, science-backed wellness solutions—from prescription treatments to expert guidance and curated wellness products. We're building a brand that people trust to feel better, look better, and live better.

The Role: We’re looking for a seasoned Email Marketing Manager to lead our strategy across email and SMS. This is a high-impact role focused on driving engagement, LTV, retention, and reactivation. You’ll work closely with our team to set the direction for our lifecycle channels, execute key flows and campaigns in support of driving growth. This is a full-time, hybrid position (3 days per week in our NYC office), reporting to the Chief Strategy Officer.

Key Responsibilities:

Audit our current email and SMS marketing strategy, including flows, campaigns, segmentation, and performance
Develop a roadmap to improve lifecycle performance across onboarding, upsell, win-back, and reactivation flows
Own end-to-end execution of email campaigns: segmentation, creative briefing, A/B testing, and performance tracking
Collaborate with creative, product, and CX teams to align on messaging and customer journeys
Develop templates and testing strategies for newsletters and promotional sends
Monitor campaign performance and optimize for key metrics (open rate, CTR, CVR, unsubscribe rate, revenue per send)
Provide insights and recommendations on new flows, campaigns, or tools as we scale

Qualifications:

4+ years of email marketing experience, ideally in health, wellness, e-commerce, and/or subscription-based businesses
Strong analytical skills with experience owning LTV, retention, or reactivation KPIs
Deep experience with Customer.io (preferred) or similar ESPs
Strong understanding of lifecycle flows, segmentation, and performance analytics
Strategic mindset with a roll-up-your-sleeves attitude—you’re as comfortable crafting a flow as designing the roadmap
Excellent writing instincts and creative sensibility
Bonus: Familiarity with wellness, telehealth, or regulated industries

The base salary range for this position is $80,000 - $95,000 annually.

We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, and technical skills.

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Email Marketing Manager

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