Director, Digital Marketing
About Alan Health
Alan Health is a telehealth platform on a mission to revolutionize healthcare accessibility and affordability. We specialize in providing affordable access to GLP-1 medications and expert care, with a focus on weight management and expanding into other wellness areas. Our mission is to make personalized health care more accessible, empowering people to achieve better health outcomes through innovation and flexibility.
About the Opportunity
As we aim to triple our customer acquisition in 2025, we're seeking a talented and driven Director of Digital Marketing to lead our growth marketing programs. As the Director of Digital Marketing, you will play a pivotal role in shaping our growth strategy. You’ll oversee the performance of key digital channels, optimize promotional campaigns, and enhance brand positioning. This role requires a mix of strategic planning and hands-on execution, collaborating with cross-functional teams in Product, Finance, and Operations to meet company objectives. If you’re passionate about data-driven marketing, creative strategy, and scaling impactful campaigns, this is your chance to make a significant impact.
What we look for at Alan Health
- Mission-Driven Impact - Passionate commitment to revolutionizing healthcare accessibility and affordability
- Growth Mindset - Proven ability to learn and adapt in fast-paced environments
- Service Excellence - Customer-first mentality in decision making
- Inclusive Leadership - Demonstrated commitment to fostering diverse and equitable teams
- Execution Focus - Strong bias for action balanced with thoughtful planning
- Innovation Mindset - Creative approach to problem-solving
- Collaborative Spirit - Strong cross-functional partnership skills
What we’re looking for in this role
Comfort in Fluidity & Strategic Agility
- Thrive in our fast-paced healthcare environment by building and scaling marketing processes from the ground up, while quickly adapting strategies based on market dynamics and performance data
Results-Driven Marketing Leadership
- Proven track record of driving measurable growth through digital marketing initiatives with a strong focus on ROI, unit economics, and data-driven optimization across channels
Customer-Centric Empathy
- Deep understanding of healthcare consumer needs, with demonstrated success in translating customer insights into marketing campaigns that resonate while balancing growth targets with customer experience
Collaborative Communication Excellence
- Skilled at building strong cross-functional partnerships and articulating marketing strategy to diverse stakeholders, from C-suite to external partners, with an ability to translate complex data into actionable insights
Strategic Innovation & Learning Agility
- Forward-thinking marketer who identifies and capitalizes on new opportunities, with experience testing and scaling innovative approaches while maintaining compliance in regulated environments
Your day-to-day
Growth Infrastructure
- Own and deliver weekly channel-level performance reporting, providing insights into key drivers, highlighting key trends, inflection points, and recommendations for continued growth.
- Manage the promotional calendar, including campaign implementation and analytics.
- Refine brand messaging through RTBs (Reasons to Believe) and proof points to improve performance.
- Construct accurate forecasts based on budgets, company goals, and trending performance metrics, ensuring alignment with strategic objectives.
- Analyze performance drivers at a granular level, surfacing actionable insights to improve campaign performance regularly.
- Deeply understand the client journey and unique needs of all relevant Alan Health audiences to refine messaging and enhance customer experience.
Channel Management
- Lead the performance of key digital marketing channels, including Meta, Google (search, shopping, YouTube), and more.
- Oversee both media buying and creative development to maximize ROI and align with brand guidelines.
What You Bring
Must-Haves
- 5-7+ years of experience in marketing teams within a direct-to-consumer (D2C) setting.
- Strong analytical skills with expertise in D2C marketing metrics, measurement, and attribution.
- A keen eye for creative strategy and the ability to guide partners in producing high-performing ads.
- Ability to balance strategic planning (goal setting, forecasting, financial planning) with campaign execution.
Should-Haves
- Hands-on experience in managing performance at the channel level for 1+ digital marketing channels.
- Prior in-house experience at a growth-stage startup.
Nice-to-Haves
- Experience in the healthcare industry.
- Background in conversion rate optimization (CRO).
- NYC-based.
Compensation
- The base salary range for this position is $150,000 - $175,000 annually.
- We have a market-based compensation structure. The salary for this position may vary based on a candidate's experience, industry expertise, technical skills, and location.
- Screening Interview (30 minutes)
- Competencies & Skills Interview (30 minutes)
- Cross-functional Leadership Interview (30 minutes)
- Final Interview (30 minutes)
- Reference Checks
- Offer
Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Alan Health, we’re committed to building a diverse, inclusive, and authentic workplace with a tangible sense of belonging for all our people.
If you’re excited to own and scale impactful digital marketing strategies in a dynamic startup environment, we’d love to hear from you!
While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Alan Health without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills.